Best Marketing Tools
I have been in marketing for several years now. Below is a list of the best marketing tools that I use along with a description of the product. These tools are for those that already have or currently building a website for their business.
After all, you are not looking for your next product or service in the yellow pages anymore. Websites are the key to building new business and acquiring new customers. Most of these tools have a free trial or a money back guarantee, some are even FREE, so be sure to give them a try.
Best Marketing Tool for Your Website
Semrush-
It is almost not fair to call Semrush one single marketing tool. Semrush is in reality a suite of powerful tools that allows you to help you make your website become visible in the search engines. I have been using Semrush for eight or nine years now and you will see why in a moment.
Semrush Features Include:
- Organic Research- Here you can discover your competition and the keywords they are ranking for in Google. You can use this information to plan your own campaigns and find new keyword targets that you do not even realize bring traffic. Semrush can also monitor your own site positions and see which search phrases are getting better or worse as well as monitor the progress of your site. You can plug in search phrases related to your business and Semrush will give you the estimated traffic as well as related keywords to your original query.
- Advertising Research- If you are throwing money away with pay per click advertising, Semrush can help you dial it in. This tool shows you the ads your competition is displaying and gives you an estimate of what their monthly spend is for that ad. If you know that you have a competitor successfully advertising in Google or Bing then you can discover where your competitor is focusing his budget. It is likely that the campaign he is running is a success, therefor you can target those same terms and modify your ad copy to increase your sales.
- Projects- You can also set up your site, or a competitors site as a project. In project mode you can setup social media tracking, site health check, backlinks reports, content suggestions and so much more.
This is only a small fraction of what Semrush can do. If you are serious about ranking your website on page one of search engines then your strategy should begin with Semrush!
Try the SEMRUSH Free Trial Here
Or just enter a website or keyword here
Best Marketing Tool for Conversions
Advertising Boost-
Once your content strategy is correct and you are getting traffic to your site, the next thing you must do is make the sale.
Advertising Boost is one of the best marketing tools for this!
This marketing program is a low cost way for you to entice customers to purchase or increase their purchase through vacation incentives.
Users of Advertising Boost have reported doubling and tripling their sales with the program.
Here is how it works: You set up a campaign on your website. A customer takes the action you want them to and then you simply send then am email with a redemption. It is that simple.
An example of this is Real Estate Agents offering a three day stay for listing your home with them. Another example is a site owner offering a free resort stay in Mexico for any purchase over $100. The possibilities and industries this works for is endless.
Advertising Boost Features Include:
- Send your client or potential clients on a free three or five day vacation- One domestic and one international free stay per customer. You can give this to an unlimited amount of customers however.
- Free resort stay for yourself- As an Advertising Boost client you can take one of the trips yourself!
- 7 Day FREE Trial- The company allows you a 7 day free trial with their service!
- Free Inclusion to their low cost travel program- Becoming a member gives you free access to travel agent rates on over 400,000 hotels world wide. You can save 15-70% on travel this way.
- Marketing materials- There is a huge library of marketing materials for your business.
- Free Social Media training- They have over six hours of social media training available for you to use, FREE!
- Updates- Advertising Boost often updates their programs and members get access to them all. For example, they are working on a restaurant voucher program and cruise program as we speak. As a member you get grandfathered in, even if the price goes up.
In conclusion Advertising Boost is really a no lose situation. For a very low fee you can take a vacation, use it to get more customers, get access to thousands of great travel deals and a host of other benefits. Then at the end of all of that, if you are not happy, you simply cancel! They also have a 7 Day Free Trial!
>>Learn More About Advertising Boost Here 7 Day Free Trial!<<
Best Marketing Tools for Content
Yoast SEO Plugin
The Yoast SEO plugin is a great tool if you have a WordPress website! This simple tool monitors your post for best SEO practices as you type. The best part is this tool is FREE!
Yoast tracks your readability score as well as your keyword optimization score while the content is being written. Furthermore, Yoast works exceedingly well if you are already using Semrush to discover keywords. It is not enough to simply find the keyword, you must make sure the content has a chance to rank. Yoast allows you to do that!
Finally, Yoast does have a paid version but you can use the free version as long as you like.
Best Marketing Tools for Social Media
Facebook Ads
If you are not into social media marketing, you might want to consider it. Facebook has a tracking pixel, that allows you to re-market to people that have already visited your site.
The implications of this are enormous for any business. First, you have successfully attracted them to your website. Next, you can track the visits down to the page level of your site. Then you can create a campaign to target the same customers that visited a particular page of your site.
What that means for you is if you have a page that is selling a stuffed bear, you can then target the people who viewed that page with Facebook! If you want to entice them to buy, perhaps you can offer them a free resort stay in Orlando, Fl! I think you see how these tools work hand in hand.
Adding the Facebook Pixel to your site is free but to create an ad you will have to pay. The good news is you can run campaigns for just a few dollars in order to test the effectiveness of your ad!
Best General Marketing Tools
Google Tools
Google has a number of tools that you can and should use to track your website progress and health. Some of these include Google Webmaster Tools and Google Analytics. The best part of these tools it that they give you very detailed information about your site. The bad news is that you can only monitor your own sites. You need to find a different set of tools, like Semrush, to be able to see what your competition is doing.
Best Marketing Tools Recap
Each of these tools individually can help you improve your sales leads and conversions. However when used together you can really begin to fine tune your efforts.
For example, using Semrush and Yoast you can discover valuable keywords and create SEO friendly content to bring you website visits. Then you can close a sale by offering a potential client a free three day resort stay somewhere in the USA. If for some reason they don’t buy the product, you can use the Facebook Pixel to re-target that customer and perhaps entice them with a free five day stay in Mexico or Thailand!
The possibilities are limitless but remember, it all starts with getting them to your site in the first place! And you can do that by using the best marketing tools listed in this article!
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